The enduring power of SMS

A2P SMS alerts - the market continues to grow, and estimated to be $70bn by 2020 - I remember my days from #Unimobile @Vishaal Gupta when we effectively created and built this; and #Vodafone continues to lead

The enduring power of SMS

Once the world’s favourite form of digital interaction, SMS has recently lost a lot of ground in the consumer market to more advanced messaging services. Why then is the value of the global SMS market expected to grow to $70 billion by 2020?

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